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Our Story

New Build Yacht

The Inspiration

The inspiration for Pinpoint Works came during our Founder, and super yacht Captain, James Stockdale's personal experience managing a warranty list for a large yacht in the final stages of the build. Using inadequate spreadsheets passed among dozens of people, items getting left out or forgotten, and forever losing information in the sea of email chains, James decided it was time for an upgrade to the way we were working and communicating. 

Innovative Technology

The Idea

The idea was simple:​

1) Keep the look and feel of a spreadsheet

2) Attach plans for pinpointing locations

3) Allow adding photos, videos and files

4) Ensure real-time access to the latest information

5) Integrating mobile devices for iOS and Android

A Simple, Powerful Solution

The Outcome

Created, tested and approved by shipyard project managers, independent contractors, paint surveyors, and yacht crew, Pinpoint Works is supporting hundreds of yachts and maritime businesses all over the world. Pinpoint Works has found appeal in both maritime and land-based sectors due its simple design, customizable features and affordable pricing.   

Driven by User Feedback

The Future

Our clients and their teams are a vital part of our success since each new feature added to our web and mobile apps are based on user feedback. We believe this is the best way to continue improving a product that meets the needs of our users and takes the frustration out of their work, snag or punch list tracking. As new features are implemented, we'll incorporate James' original notion of "simple but powerful" within the Pinpoint Works design.

Our Team

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James has lived a life almost exclusively around boats. It started with a passion for sailing which led to a degree in Naval Architecture and a jump to motor yacht soon after. He entered the yachting industry with a high level of technical knowledge and a passion for all things “boat”.


Over 12 years as crew and Captain, he managed numerous shipyard periods including warranties and new builds. It was while managing a new build in 2014 that he developed the idea for Pinpoint Works.


James understands the importance of good organization and clear communication and his aim is to share the benefits of Pinpoint Works to other industry professionals. He also likes "pestering the developers".

James is currently a rotational Captain on a 66m motor yacht. When not on the water, you can find him hiking or jogging wherever in the world he finds himself that day.

Co-Founder & Director

Leslie has been with Pinpoint Works since the very beginning, circa 2013. She is focused on the day-to-day operations of the business and product management. 

She has led a varied professional life on land and at sea, serving as a yacht stewardess for 5 years, including 2 new builds, before going full-time to build the Pinpoint Works business 5 years ago. 

This unique crew experience gives her insight as to the inner workings of all stages of a yacht's lifecycle, understanding the frustrations global teams face both onshore and onboard.


Leslie is a self-professed workaholic and thrives on building a better product and experience for the Pinpoint Works community. When not at her computer, you'll find her taking photos, reading, and catching up with friends over a big bottle of wine. She and James reside in London.

Business Development

Stuart has been with Pinpoint Works since mid-2019 as head of business development. Having worked onboard smaller yachts for several years in his 20's, Stu made the jump to a land-based life to start a family. 

Stu was first introduced to Pinpoint Works while working as a project manager at Pinmar in Barcelona. After becoming a big fan of the product and meeting James and Leslie in person, he joined full-time soon after and has since become an indispensable part of the team.

Aside from giving endless product demos and managing client requests, Stu helps Leslie and James steer product development ideas based on client feedback and guiding other members of the Pinpoint Works team. 

When not spending time with his wife and two young children, you'll find Stu running, playing cricket or rugby in his spare time.

Client Experience

Anja joined the team in August 2022. She brings first-hand experience using Pinpoint Works as an effective tool for managing refits.


Having spent the last 8 years working in the superyacht industry, Anja progressed from a green deckhand to Officer on a large superyacht. During this time, she completed several shipyard periods.


In her role as Client Experience at Pinpoint Works, she is looking to identify client’s needs, respond to their queries, and collaborate with internal departments to optimise customer service.


Aside from spending time with her son, Anja enjoys hiking, skiing, kite surfing and anything adrenaline filled. She's equally content with a large glass of wine and a cheese board.

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Accounts & Administration

Joanna joined the Pinpoint Works team in 2021. Her role at Pinpoint Works encompasses a variety of accounting and administrative tasks, including invoicing and supporting her teammates in special projects and being Leslie's right-hand woman.


After working in the yachting industry for 12 years, the last 5 as Purser, Jo learned many financial and administrative skills that have enabled a smooth transition to this land-based role which still keeps her connected to an industry she loves.


This experience allows her to better understand our clients, the environments in which they work, and what a yacht expects of a supplier - including a high level of professionalism and customer support.


Now enjoying the novelty of living on land in Cornwall, UK, Jo is pursuing her love for Obstacle Racing, Crossfit training, and trail running. She also enjoys paddle boarding, sea swimming, and most importantly, she loves spending time with her family.

Lead Account Manager

Andrew, aka Andy, joined the team as an Account Manager in 2021. Andy is here to ensure our clients are using their Pinpoint Works account to their full potential. He trains new crew on general functionality and supports existing crew on new features, demonstrating how they can integrate the Pinpoint apps into the yacht's current systems to gain maximum value and efficiency from their account.

He worked in the industry for 11 years - 6 as Chief Officer - where he was first introduced to Pinpoint Works. Andy found it an invaluable tool in managing day-to-day and ongoing works and preparing for larger shipyard and refit periods. He hopes to bring some of the efficiencies to his clients.

Andy is a new father to his first born daughter. He enjoys a healthy lifestyle, road biking, running, and occasionally fly fishing. He has lots of recommendations on local cycling routes in the High Peak district of the UK where he now resides with his wife.

(Ping him for his cycling recommendations!)

Client Account Manager

Tom joined the Pinpoint Works team as an Account Manager in 2023. He assists clients working on new-build and refit projects, demonstrating how they can best utilise the Pinpoint Works apps in the design and build process.

He worked in the industry for 12 years, working his way up from deckhand  to Chief Officer. Tom was first introduced to Pinpoint Works whilst onboard, where he found it to be a powerful tool for managing defects and ongoing maintenance. He completed several large shipyard and refit periods, using Pinpoint Works as his primary work list communication platform.

Tom has 2 children, a son and a daughter. He is from New Zealand, now residing in Devon, UK, where he spends much of his time outdoors with the kids or walking the dog.


In his spare time, you will see him enjoying rugby, tennis, fishing, or navigating the trees on the golf course.

Client Account Manager

Victoria joined the Pinpoint Works team in January 2023, with extensive experience using Pinpoint Works onboard yachts for 4 years of her career. She is now one of our dedicated Account Managers, here to train yacht crews to become expert Pinpoint Work-ers.

Victoria worked in the yachting industry for 11 years, starting her career as a Junior Stewardess and progressing to Head of Housekeeping and Chief Stewardess.


In Victoria’s experience, Pinpoint Works became essential for managing refits, handovers, and reporting to owners and management teams. She brings excellent knowledge from her time using the platform onboard.

Victoria now resides in Yorkshire with her partner and puppy, spending her free time outdoors camping, hiking, and diving (when closer to water).


Marketing Coordinator

Claire joined the Pinpoint Works team in April 2022. She is responsible for planning the promotion of the Pinpoint Works brand and overseeing all marketing activities.

Her bachelor’s degree in Illustration was instrumental in developing various professional skills before discovering the yachting industry in 2012. Which subsequently led to working as a yacht stewardess for 5 years.

The transition back to land eventually presented a creative career opportunity; marketing for Cockwell’s Modern and Classic Boatbuilders.

Combining her experience on and off the water allows Claire to better understand the solution Pinpoint Works offers to yachting professionals and the brand’s unique placement within the industry.

Backend Developer

Jenny has worked as a backend developer with Pinpoint Works since mid-2023. She ensures our software runs smoothly and keenly monitors new technology to implement.

Previously working in management for a yacht interior refit company, her journey into the tech industry began through a career-change boot camp. She brings a wealth of skills and experience and believes that working in a development team isn’t too different from refitting a yacht - regarding the exacting standards and the team dynamics.

Jenny enjoys making sure communication is optimal, development processes are streamlined, and everything the backend team produces is robust and high quality.

Averaging about a hundred books annually, Jenny is an avid reader – enjoying urban fantasy novels with feisty female leads. She is progressing with her circus skills, working on various acrobatics.

She has a wife and young daughter, and the whole family spend much time in the Lake District near their home.

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Product Owner

Klaudia has been working at Pinpoint Works since mid-2020. Prior to joining the team she was a cultural journalist.

She has the monumental task of ensuring the quality of the product through extensive manual testing, leading various development team meetings internally, reviewing designs and new feature functionality, and communicating development progress with the client team.

Her acute attention to detail and keen eye for design, makes her an invaluable member of the development team.  

Klaudia enjoys a variety of activites outside of work including photography and traveling. She loves trying new sports such as: windsurfing, climbing and ski touring. She makes all of this with her family – Piotr and Miko, their son. In moments of quiet, she is an avid reader.

UI/UX Design

Ross has been with Pinpoint Works since mid-2022 as a UI/UX Designer for web and mobile applications. He focuses on converting conversations into visual designs in Figma for the development team, building upon a Pinpoint Works design system.

Ross is a UI/UX Designer with 8+ years of design experience. After attending college and getting an extended diploma in Graphic Design, he started his career as an apprentice graphic designer working with top names in the museum and sports industry, focusing on illustration and migrating to the UX/UI field early in his career, taking a deep interest in dev ops.

Ross lives on the very edge of North London. He enjoys many hobbies, including tinkering with computers, mountain biking, climbing, chess, snowboarding, refurbing a motorcycle, and golf, and he is always excited to try anything new.

Backend Developer

Ludwik has been a backend developer with Pinpoint Works for over three years and is based in Krakow, Poland. His responsibilities include developing the backend side of the web application, maintaining servers, monitoring logs and resources.  

Ludwik holds an MSc in Computer Science which he has earned while working for Pinpint Works - showing dedication to furthering his technical knowledge and commitment to the PW team.

Ludwik is a solid developer, proving great diligence in everything he does. His main goal is to maintain and constantly improve the code base, simultaneously reacting to bug reports, planning and implementing new features.

Another outdoor enthusiast, Ludwik enjoys road cycling and hiking. He also reads crime novels and enjoys a good old-fashioned board game.

Frontend Developer

Jarek has been working with the Pinpoint Works team for over three years and is also based in Krakow, Poland.

He focuses on implementing Alex's designs for the fronted web application, providing feedback for new features and continually improving the frontend code. Additionally, he helps investigate bugs with Klaudia so that they can be quickly resolved.

Jarek likes to think outside of the box and works closely with Piotr to discuss creative solutions to challenging technical tasks. He's constantly reading about new technology to improve in all areas of being a frontend developer.

Outside of the office, Jarek enjoys a wide variety of activites such as cooking, playing video games, reading all genres of books, and especially likes outdoor activities such as hiking, kayaking and camping. 

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